How Much Does Jake From State Farm Make? (Updated 2023) (2023)

How Much Does Jake From State Farm Make? (Updated 2023) (1)

Commercials are something that most people tend to tune out.

When they’re bombarded by ads every day, it’s only natural that people become unaware of them.

However, now and then, there’s a commercial or a series of commercials that are written in such a way that viewers can’t help but notice and enjoy them.

The “Jake From State Farm” ad campaign was one of those.

As its titular subject, you may wonder how much Jake earned from his role in the commercial.

How Much Does Jake From State Farm Make?

How Much Does Jake From State Farm Make? (Updated 2023) (2)

The original Jake made around $10,000 for his role as himself in the commercial.

The character of Jake was a real-life State Farm agent named Jake Stone.

He ended up winning an in-company competition to star in the commercial.

His ability to meekly reply to what he was wearing was a hit for the company and viewers.

The commercial saw a lot of success and even ended up resulting in a Twitter profile for the character of Jake.

Looking to capitalize on the character, State Farm’s advertisers eventually ended up hiring an actual actor to take over the role.

Kevin Mimms joined the team and took over the role of Jake, including reshooting the famous “Jake from State Farm” scene.

Mimms has earned between $10,000 and $15,000 for his ads.

He’s also an influencer on social media and has a net worth of $2 million.

Who Is Kevin Mimms?

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Kevin Mimms is an actor who wasborn in Chicago, Illinois on July 5th, 1990.

He attended a local school in Chicago before attending the Chicago Academy for the Arts.

At college, he studied theatre and acting and would eventually graduate in 2008.

He’d go on to further his studies at Webster University.

At Webster University, he studied theatre and graduated with a Bachelor of Fine Arts.

His journey then took him to Los Angeles where he started to land TV roles.

Besides having a role in Criminal Minds, he’s also been in Monica and Innocent.

Mimms is likely best known for his role as Jake in the State Farm ads.

He replaced the former State Farm employee in the role and has carried it since.

Besides acting, Mimms is also active on social media.

He’s an influencer and even performs some of his Jake from State Farm bits on Twitter and Zoom.

It’s through his acting and influencer career that he’s been able to generate a net worth of $2 million.

(Video) How much does Jake from State Farm make per commercial?

What Happened To The Original Jake From State Farm?

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While Kevin Mimms may have replaced the original Jake, some fans are wondering what became of Jake Stone.

Jake eventually ended up quitting his job at State Farm.

He wanted to focus on his other job of bartending.

He’s also pretty active on social media, particularly Instagram, where he makes throwbacks to State Farm now and then.

The relationship between him and State Farm has remained positive since he returned to play the role of Jake when handing the baton over to Kevin Mimms as the new Jake.

Although Jake Stone no longer works at State Farm, the company will likely always have a special place in his heart.

Why Did State Farm Replace Jake?

How Much Does Jake From State Farm Make? (Updated 2023) (5)

One of the biggest questions people have is why State Farm decided to drop Jake and replace him with someone else.

A common misunderstanding is that they thought State Farm was replacing an actor.

This isn’t the case.

Jake Stone was a real employee from State Farm who just so happened to win the company’s competition for the starring role in the commercial.

The company hoped that the ad might find some success, but they hadn’t planned on it having the success that it did.

Jake from State Farm became a viral success before a time when going viral was a big deal.

As such, the company knew it needed to pursue this brand of marketing to reach more people and bring them into the company.

An individual who isn’t trained to act professionally or be a spokesperson wasn’t going to cut it.

That meant that Jake Stone needed replacing.

He resumed his position as an agent at State Farm until he decided to quit and pursue his other career as a bartender.

State Farm decided to hire an actor to take over the role.

They chose Kevin Mimms because they believed he had the right charisma, look, aura, and overall vibe of the Jake character.

He also had professional training as a spokesperson.

The actor not only needed to be ready to film a number of commercials in a short amount of time, but he also needed to be ready to play the character on social media.

Mimms’s history as a social media influencer likely also helped him earn the role.

To better understand why they replaced the character of Jake from State Farm, here are a few key factors.

1. Eloquence

One of the reasons actors get paid for commercial ads is that they’ve trained their ability to speak.

They know how to carry their voices and make themselves sound sympathetic or excited.

For untrained actors, it’s easy to lose clarity or presence when you’re also acting.

Professional actors have gone through extensive training to be able to control the various aspects of their voices.


That’s important for an ad when you only have a few seconds to nail down a pitch.

If the audience can’t hear or understand you, then the commercial isn’t going to be successful.

State Farm knew this when they decided to expand the marketing campaign with the character of Jake.

They needed an actor who could eloquently explain why State Farm was the right choice to make while being charismatic and clear.

Kevin Mimms was the right choice for them because he’s eloquent.

2. Attraction

Ads often use attractive actors because it helps generate interest from their audience members.

They’re more likely to pay attention to what’s going on if they find the actors attractive.

This is also why marketing strategists try to use celebrities when it makes sense.

The use of celebrities in ads can build better brand awareness and trust.

Since a lot of people trust what celebrities say, they also trust that they’re telling the truth about the products that they’re representing.

State Farm knew that a normal individual like Jake Stone wasn’t going to become a heartthrob overnight.

He had a special place in people’s hearts, but if they wanted to do more with the character, then they knew they needed to bring in a pretty face.

They found that face in Kevin Mimms.

Mimms has the sort of face that generates trust and positive feelings.

When it comes to branding, everything is about looks.

The actor who took over the role of Jake was going to become the new face of State Farm.

They chose Kevin Mimms because they believed he had the right appeal, look, attractiveness, and overall physicality to be the face of State Farm.

3. Availability

Being an actor means you need to be ready to shoot when your contract says you need to shoot.

State Farm intended to grow the Jake character beyond just TV.

They wanted him present on all social media accounts including Twitter, Instagram, and TikTok.

This means that they needed an actor who had knowledge of those platforms and how to perform on those platforms.

Kevin Mimms was a natural fit since he already had a strong social media presence.

As an influencer, he understands what works and doesn’t work on social media.

It also helps him as a performer.

While someone else might write the scripts and Tweets, he’s the one performing in the stills and videos.

He’s the one delivering the lines in a way that he knows will be popular.

An untrained individual likely wouldn’t have the know-how or the availability for the type of content that State Farm needs to produce.

If they weren’t an actor, then they’d have other obligations that might keep them from the rigorous filming schedule State Farm needs.

(Video) KHABY LAME🤷‍♂️ @statefarm.

Jake Stone, for example, would have to fit in all those shoots between his bartending and other responsibilities.

A professional actor receives pay to attend a shoot.

That is their only responsibility, so they make sure that they are available for it.

State Farm hired Kevin Mimms because he knows and understands the kind of availability requirements expected of him as an actor in a spokesperson role.

4. Celebrity Coworkers

State Farm likes to partner with celebrities for its ads.

Drake and Aaron Rogers are just some of the big names that have appeared in their ads before.

One of the reasons they needed to replace Jake with a professional actor is the celebrity coworkers the actor would sometimes need to work with.

A regular person might be a little starstruck or unable to play off celebrities.

Professional actors can since they’re used to rubbing elbows with celebrities all the time.

They’re also aware that creating an ad is a business.

The celebrity is there to make some money just like the actor.

That puts them on even ground.

State Farm wanted an actor who had experience working with celebrities already.

Kevin Mimms has acted in a few TV shows before his appearance in the State Farm ads.

As such, he already had the experience of working alongside celebrities.

He seemed like a natural choice to take the role of Jake and play the part of a spokesperson alongside celebrities.

State Farm needed a professional actor to be able to handle working next to celebrities.

When Did Jake From State Farm Get Replaced?

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Kevin Mimms replaced the original Jake in 2020.

The original Jake was a real State Farm insurance agent named Jake Stone.

In 2020, State Farm decided to bring back the iconic character with a professional actor.

To ensure the person playing Jake could meet their standards and expectations, the company decided to hire professional actor Kevin Mimms to take over the role.

How Much Do Commercial Actors Make?

How Much Does Jake From State Farm Make? (Updated 2023) (7)

A lot of actors have dreams of living in LA or Hollywood and walking down the red carpet.

However, not everyone makes it big.

It’s also why you often see the same names in movies every few years.

Movie studios like to choose actors who they think fit the role of the character and will bring in audiences.

If the movie features someone like Leonardo DiCaprio, Robert Downey, Jr., Meryl Streep, or Gal Gadot, then they can count on certain fans showing up to support them.


The problem is that this makes it even more difficult for new actors to break into the business.

As a result, many of them end up settling for acting in commercials.

These are actors who act in either local or national TV ads.

The problem with becoming a commercial actor is that you can’t star in too many of them.

Many marketing strategists want their ads to feel real to their audiences.

They want their audiences to be able to suspend belief and think that these people on the TV are them.

When they can believe that, it’s easier to sell a product to them because they believe that they can improve their lives, too, by buying that product or signing up for that service.

However, for some commercial actors, being able to switch between different companies every few years can be a lucrative career.

The average salary for a commercial actor is $60,145 a year.

That breaks down into being around $28 an hour.

Some commercial actors only make $12,000 a year, however, and some of the best commercial actors end up earning $210,000 a year.

These are more likely the actors who can get a recurring role with a company like Kevin Mimms with State Farm.

What Celebrities Started In Commercials?

How Much Does Jake From State Farm Make? (Updated 2023) (8)

There are several big-name celebrities today who started in humble roles in TV ads.

Here are some celebrities who started in commercials.

1. Selena Gomez

How Much Does Jake From State Farm Make? (Updated 2023) (9)

Selena Gomez became a household name when she first emerged on Disney.

She’d go on to start a singing career and star in some other independent films and shows.

Before all that, she was an actress in small-time TV shows.

She also starred in a commercial for shrimp.

2. Leonardo DiCaprio

How Much Does Jake From State Farm Make? (Updated 2023) (10)

Leonardo DiCaprio has been filming for most of his life.

While he’s won Oscars for some of his performances, he can trace his roots back to the small screen.

He filmed ads for several companies including Bubble Yum, a bubblegum company.

3. Ryan Reynolds

How Much Does Jake From State Farm Make? (Updated 2023) (11)

Another big name that’s seen a few blockbuster hits under his belt is Ryan Reynolds.

Although he’s known for his comedic role in his films, he had his start way back when he was a teenager.

In the early 1990s, he was a commercial actor for Push Pops.

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(Video) I MET THE LOVE OF MY LIFE JAKE FROM STATEFARM - liv pearsall #shorts


How much is Jake making with State Farm? ›

How much does Jake from State Farm make? The original Jake, the real-life State Farm agent named Jake Stone, made around $10,000 for his role as himself in the commercial. Kevin Miles, the new Jake, earns around $10,000 to $15,000 for his ads. He's also a social media influencer with a net worth of $2 million.

How much does State Farm spokesman get paid? ›

Rodgers, who has been featured in State Farm's television ads for several years now, gets paid an approximate $2-3 million for his services, according to Yahoo! Even though the amount seems like a lot of money, Rodgers has been prominently featured in several iconic ads that have created much audience success.

How much do actors get paid for national commercials? ›

As of Feb 24, 2023, the average annual pay for a Commercial Actor in the United States is $62,107 a year. Just in case you need a simple salary calculator, that works out to be approximately $29.86 an hour. This is the equivalent of $1,194/week or $5,175/month.

How much is the mayhem guy worth? ›

Dean Winters as “Mr. Mayhem” – Net Worth: $6 Million. Though 58-year-old Dean Winters has made a number of memorable – albeit small – appearances in television and film over the years, he is best known for his role as the rabble-rousing Mr.

What does State Farm pay Patrick Mahomes? ›

Patrick Mahomes Net Worth (Updated 2023)
NamePatrick Mahomes Jr.
SpouseBrittany Matthews
Source of WealthProfessional Football, Endorsements, Investments
SalaryApproximately $45 million per year.
EndorsementsBioSteel, Adidas, Oakley, Head & Shoulders, State Farm, Bose, DirecTV, Essentia Water and Electronic Arts.
6 more rows
5 days ago

How much is Flo worth? ›

With a net worth of $6 million, according to Celebrity Net Worth, Stephanie Courtney, better known as Flo from Progressive, is the winner today. Courtney has been playing Flo since 2008, and she has taken her annual salary to impressive heights.

Who is the highest paid at State Farm? ›

At State Farm Insurance, the highest paid job is a Director of Sales at $233,861 annually and the lowest is a Secretary at $33,225 annually. Average State Farm Insurance salaries by department include: Marketing at $121,093, Finance at $90,741, Sales at $149,194, and Engineering at $162,957.

How much does Flo from State Farm get paid? ›

How much does Flo from Progressive make? According to reports, Courtney, who plays Flo in Progressive, earns $1 million each year for her role. Only a few other performers who appear in commercials get as much money as this. However, there's more to the story than that.

Who is the richest television actor? ›

Actress and investor Jamie Gertz is the richest actor in the world. The '80s star's net worth is estimated to be $3 billion. She is the owner of the Atlanta Hawks NBA team and has acted in many films and TV series throughout her career.

Who is the highest paid child actor? ›

Angus T.

Jones is one of the highest-paid child television stars of all time.

Do the actors get paid for reruns? ›

So, do all actors get paid for reruns? According to the Screen Actors Guild-American Federation of Television and Radio Artists, some do, and some don't. For principal performers, royalties can lead to long-term payoffs that trump the original salary.

How much does Flo from Progressive make a year? ›

Flo reportedly makes around $1 million a year, according to Celebrity Net Worth, but very likely brings in closer to $2 million on an annual basis.

What did the mayhem guy have amputated? ›

Thankfully, paramedics revived him. But he spent three weeks in intensive care recovering from the illness. He also underwent ten operations, including amputating two toes and half a thumb because he'd developed gangrene during his ordeal.

Did mayhem lose his fingers? ›

Unfortunately, following his release Winters developed gangrene, which resulted in the amputation of two of his toes and half of one thumb.

How much does Aaron Rodgers get paid for State Farm commercials? ›

According to Forbes, Aaron Rodgers makes between $2-3million annually for his work with State Farm.

Who is the first NFL billionaire? ›

Jerome Johnson Richardson Sr. (July 18, 1936 – March 1, 2023) was an American businessman, football player, and owner in the National Football League (NFL). A native of Spring Hope, North Carolina, he played college football at Wofford and twice was a Little All-America selection.
Jerry Richardson.
Games played:22
Total touchdowns:4
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What does Aaron Rodgers get paid from State Farm? ›

The Packers quarterback notably has a sponsorship with State Farm. For his work, Rodgers makes $2-3 million a year from State Farm. Their relationship got a little slippery last season after it was exposed that Rodgers lied about being vaccinated.

How much does Vanna White make? ›

According to Cheat Sheet, White earns around $10 million a year for her time on the show alone. We also think it's important to mention that the game show only films four days a month (yes, you read that correctly). That means that in shooting six episodes a day, White earns $34,722 per show.

Who is Flo married to in real life? ›

Courtney is married to Scott Kolanach, a theater director who also hails from Stony Point, New York, where Courtney grew up. They met at The Groundlings and tied the knot in 2008 when she was 35. The couple share one son. In her piece for Cosmopolitan, she shared that she had him at age 40.

How much does Jan from Toyota make? ›

How much does Jan from Toyota make? According to authoritative sources, Laurel has a net worth of over $1 million, thanks to her Toyota commercials and other work.

Is State Farm losing money? ›

State Farm's 2022 was a record breaker — in all the wrong ways. The Bloomington-based insurance giant posted a net loss for the year of $6.7 billion, by far its most unprofitable year ever. That compared with a $1.3 billion net profit in 2021.

What is the highest paying farm job? ›

Here are a few of the highest paying jobs in agriculture and what they involve.
  • Agricultural Engineer. Agricultural engineers design machines and equipment to be used on farms. ...
  • Agronomist. ...
  • Agricultural Food Scientist. ...
  • Veterinarian. ...
  • Winemaker. ...
  • Farm Manager. ...
  • Agricultural Sales Representative.

How much is State Farm worth? ›

US$294.82 billion

Where does Jake from State Farm live? ›

A year into the role, he can't answer your questions about insurance, but he sure can sell it.

How old is Jake from State Farm? ›

How old is Jake from State Farm? The actor was born on 5 July 1990, making him 32 years old as of 2022. He was born and brought up in Chicago, Illinois.
Acting career.
Movie/TV showYearRole
13 more rows
Jul 22, 2022

What happened to Flo from Progressive? ›

Flo, the fictional salesperson for Progressive since 2008, is a key branding element for the company, and will continue in her role, while they add other ads for a diverse younger population. Flo, actress and comedian, Stephanie Courtney, has become an iconic advertising mascot. Flo is doing well.

Who is Jake from State Farm real actor? ›

Kevin Miles(XVIII)

Kevin Miles is an actor, known for S.W.A.T (2017), Criminal Minds (2019) and Innocent (2010). He is also known as Jake, from State Farm.

Is Jake the owner of State Farm? ›

Jake Stewart, ChFC® - Agent and Owner - State Farm Insurance | LinkedIn.

Who is the new Jake from State Farm? ›

The Jake from State Farm character was rebooted in 2020 for a new campaign with a new actor in the role (Kevin Mimms, aka Kevin Miles), years after the original campaign featuring the famous “Uh …

Who are the 3 richest actors? ›

As per a recent list released by the World of Statistics, Shah Rukh Khan is the third richest actor in the world with his net worth at $770 million. The list is led by Seinfeld star Jerry Seinfeld and Tyler Perry with $1 billion. They are followed by Dwayne Johnson, with $800 million.

Who is the No 1 billionaire in the world? ›

1. Bernard Arnault – $192 billion. The top 10 Wealthiest Man In The World 2023 include Bernard Arnault and his family, who are believed to own $192 billion in assets, as the richest people on the planet.

Who is the 3 richest actor in the world? ›

Top 10 List of Wealthiest Actors
  1. Jerry Seinfeld. Net Worth- $950 million. ...
  2. Shahrukh Khan. Net Worth- $715 million. ...
  3. Tyler Perry. Net Worth- $700 million. ...
  4. Tom Cruise. Net Worth- $570 million. ...
  5. George Clooney. Net Worth- $550 million. ...
  6. Robert De Niro. Net Worth- $500 million. ...
  7. Amitabh Bachchan. Net Worth- $455 million. ...
  8. Mel Gibbon.
3 days ago

Who is the youngest paid celebrity? ›

Millie Bobby Brown Becomes The Youngest Actress To Receive Highest Salary. Millie Bobby Brown has already used to a hefty paycheck, having reportedly earned $20,000 per episode of the first season of Stranger Things.

Who keeps child actors money? ›

Different states have different laws governing who owns the income a young actor makes. But if your child lives in, works in, or works for a company based in California—even if the project shoots elsewhere—the law is very clear about to whom the money belongs: 100 percent of the income belongs to the child.

Who is the richest baby in Hollywood? ›

Princess Charlotte Is The Richest Celebrity Kid In The World

As of 2023, Princess Charlotte is apparently the richest celebrity child in the world, even outranking her older brother, the future king. Prince George is apparently worth close to $4 billion.

Who makes the most money on reruns? ›

David and Seinfeld can each make $400 million per syndication cycle, New York Magazine reported.

Do actors get residuals forever? ›

According to the Screen Actors Guild-American Federation of Television and Radio Artists, some do and some don't. For principal performers, royalties can lead to long-term payoffs that trump the original salary. Background actors, on the other hand, won't be getting any residual checks in the mail.

How much do Netflix actors get paid? ›

The estimated total pay for a Actor at Netflix is $157,066 per year. This number represents the median, which is the midpoint of the ranges from our proprietary Total Pay Estimate model and based on salaries collected from our users. The estimated base pay is $111,908 per year.

How old is Flo? ›

Stephanie Courtney will be 52-years-old on February 8, 2022. She was born in Stony Point, New York and has two siblings. Her father is a teacher, her mother a singer. Courtney's annual salary is $2 million and her net worth is estimated at $6 million.

How much does the AT&T girl make a year? ›

Milana Vayntrub earns an estimated salary of $2,50,000 + Per Year.

How much does the Liberty Mutual guy make? ›

Paul Marcarelli

According to, he allegedly made $10 million during the 10 year period that he remained in this role. For this part, Marcarelli would film about 40 commercials a year, and was also required to attend many events.

Why did mayhem get Cancelled? ›

Mayhem disbanded after Aarseth's murder, shortly before the release of their debut album, De Mysteriis Dom Sathanas, regarded as a classic of the black metal genre.

Why does Allstate mayhem have multiple amputations? ›

During his recovery at home, the "Rescue Me" star contracted a bacterial infection and suffered through multiple operations and gangrene, which resulted in the amputation of two toes and half of a thumb.

How many amputations did Dean Winters have? ›

'Oz' and '30 Rock' star Dean Winters says he's in constant pain since amputations of his thumb and two toes 12 years ago.

How much money does the Allstate Mayhem guy make? ›

Dean Winters as “Mr. Mayhem” – Net Worth: $6 Million.

How much is Mayhem actor worth? ›

Dean Winters is an American actor and producer who has a net worth of $6 million. Winters is best known for playing Ryan O'Reily on "Oz" (1997–2003), Johnny Gavin on "Rescue Me" (2004–2011), Dennis Duffy on "30 Rock" (2006–2012), and Mayhem in the Allstate Insurance commercials (2010–present).

What actor has amputated toes? ›

Former Actor Vijayakanth Fine After Surgery To Amputate Three Toes: Sources.

Does Jake from State Farm actually work at State Farm? ›

The original ad campaign featuring Jake from State Farm was played by an actual State Farm agent named Jake Stone from Bloomington, Illinois.

Is Jake from State Farm a real State Farm employee? ›

What happened to Jake from State Farm? Back in 2011, the company hit the jackpot with their "Jake from State Farm" commercial, featuring an actual agent who worked for the insurance provider at the time.

Is Jake from State Farm a football player? ›

It's not simply that Jake is Black. It is that “he doesn't have to be a rapper, or he doesn't have to be a star quarterback, basketball player, whatever it may be,” said Carter, himself a defensive tackle for Duke's football team.

Was Jake from State Farm fired? ›

Jake from State Farm was fired from the company. The character was originally portrayed by Jake Stone, an actual State Farm agent, but was later replaced by a professional actor. The company has stated that they made the change because they needed someone who could fully embrace the role of spokesperson.

What state does Jake from State Farm live in? ›

Super Bowl Sunday marked the one year anniversary of the world being introduced to this "Jake from State Farm" actual persona we've all come to know today and the very real man behind that red shirt and khakis is definitely embracing the moment. Actor Kevin Miles is from the South Side of Chicago.

Who is jazz bath guy in State Farm commercial? ›

Patrick Mahomes' 'Jazz Bath' Saxophonist Gets a Real Album for State Farm. Chiefs QB Patrick Mahomes is the star of a recent State Farm ad, where he admitted to spokescharacter Jake that he is a bath bomb fan.

Who is the struggling actor Liberty Mutual? ›

Tanner Novlan

How old is Flo on Progressive? ›

Actress Courtney has appeared in "Mad Men", "Everybody Loves Raymond", "ER", "The Brothers Solomon" and more. Stephanie Courtney will be 52-years-old on February 8, 2022. She was born in Stony Point, New York and has two siblings. Her father is a teacher, her mother a singer.


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